Marketing Campaign

TDS – A Vast Promotion Campaign:

The enormous campaign to promote TDS exhibition cuts through current interiors, design and architecture marketing challenges. The theme of this campaign is to turn the show into “The Ultimate sourcing Forumfor Home and projects interiors, designs and architectures “; in other words, the primary goal is to make this event the ultimate meeting place for on-site contracting decisions where all the solutions and prices are available under one roof for buyers and sellers.

A dedicated international and regional marketing campaign using the key industry publications, street signage, targeted visitor mail outs, newsletters, website and press-conferences will be launched to promote the event.

The Design Show 2020 – The Promotion Campaign:

Media Campaigns
With an extensive experience in promoting a wide range of events in Egypt and looking after the media, we are planning to maximize event coverage for The Design Show through extensive print & online media campaigns covering listings in both print and online directories, print advertising, online advertising, local press conferences and both print and online
press releases.

Targeted Trade Invitations
80,000 targeted invitations will be sent out to top-notch targeted visitors of the design community prior to the event, ensuring they ‘save the dates’ for The Design Show and have adequate time to plan their visit in advance and arrange appointments for important discussions.

Online Presence
The Design Show will be given added value through an online presence with promotions through the official website, digital channels, online communities, email shots and digital advertisements to ensure that audiences have every opportunity to attend the event.

Radio Advertising
Strategic spots at select local stations will serve as an extra reminder for visitor audiences to get involved with The Design Show as an unpatrolled event.

Mobile Marketing
Mobile marketing promotions aimed at industrial visitors will spread the word on The Design Show keeping audiences up-to-date and fully aware on why The Design Show is the preferred meeting point for the targeted sectors.

Social Media
From daily show updates to sponsored posts, The Design Show news via social media outlets will reach out to target visitors across all essential channels, reminding them of all that is new and featured at The Design Show this year.

Press Releases
Ensuring that key journalists are kept fully informed with this year’s content, features and attractions at The Design Show and making the news through a locally held press conference and schedule of press releases to keep the event in the mind of audiences and increase the show’s visibility and awareness through announcements and updates.

Outdoor Promotion
We will also ensure that The Design Show brand receives maximum exposure through outdoor campaigns including billboard displays in selected locations to ensure that visitors get every incentive to attend the event.